{"id":1791,"date":"2020-04-28T16:48:33","date_gmt":"2020-04-28T14:48:33","guid":{"rendered":"https:\/\/sonnenallee.sma.de\/?p=1791"},"modified":"2022-08-16T10:33:15","modified_gmt":"2022-08-16T08:33:15","slug":"on-the-table-not-in-the-trash-at-the-push-of-a-button","status":"publish","type":"post","link":"https:\/\/sonnenallee.sma.de\/en\/green-culture-en\/on-the-table-not-in-the-trash-at-the-push-of-a-button\/","title":{"rendered":"On the table, not in the trash \u2013 at the push of a button"},"content":{"rendered":"<header class=\"swe-post-header swe-post-header-image-right\"><div class=\"info\"><h1 itemprop=\"headline\">On the table, not in the trash \u2013 at the push of a button<\/h1><div class=\"subtitle\">Using UXA to prevent food waste<\/div><div class=\"blog-tags\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/tag\/green-culture-en\/\" rel=\"tag\" class=\"tag\">#Green Culture<\/a><\/div><div class=\"boxes\"><div class=\"wpulike sonnenallee-display wp_ulike_general_class\"><div class=\"grid\"><div class=\"count-box\"><span class=\"count-box\">0<\/span><\/div><div class=\"symbol\"><\/div><\/div><\/div><div class=\"time\">4 Min.<\/div><\/div><\/div><div class=\"preview\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2020\/03\/sonnenallee-UXA-2.jpg\"\/><div class=\"boxes callout\"><button class=\"share\">Share<\/button>    <div class=\"wpulike  sonnenallee-interactive\"><div class=\"wp_ulike_general_class wp_ulike_is_not_liked\"><button type=\"button\"\n                    data-ulike-id=\"1791\"\n                    data-ulike-nonce=\"3c7fc7ed79\"\n                    data-ulike-type=\"post\"\n                    data-ulike-template=\"sonnenallee-interactive\"\n                    data-ulike-display-likers=\"0\"\n                    data-ulike-likers-style=\"popover\"\n                    class=\"wp_ulike_btn wp_ulike_put_text wp_post_btn_1791\"><span>Like<\/span>            <\/button><\/div><\/div>\n\t<\/div><div class=\"av-share-box hidden callout\"><div class=\"share-content\"><span class=\"close\"><img decoding=\"async\" src=\"\/wp-content\/themes\/enfold-child_sonnenallee\/images\/icons\/kreuz-dunkel.svg\"\/><\/span><h1>Share article<\/h1><h2>How do you want to share the article?<\/h2><ul class=\"av-share-box-list noLightbox\"><li class=\"av-share-link av-social-link-mail\"><a aria-label=\"mail\" href=\"mailto:?body=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Fon-the-table-not-in-the-trash-at-the-push-of-a-button%2F&amp;subject=On%20the%20table%2C%20not%20in%20the%20trash%20%E2%80%93%20at%20the%20push%20of%20a%20button\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/mail.png\"\/><span class=\"avia_hidden_link_text\">mail<\/span><\/a><\/li><li class=\"av-share-link av-social-link-facebook\"><a aria-label=\"Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Fon-the-table-not-in-the-trash-at-the-push-of-a-button%2F&amp;t=On%20the%20table%2C%20not%20in%20the%20trash%20%E2%80%93%20at%20the%20push%20of%20a%20button\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/facebook.png\"\/><span class=\"avia_hidden_link_text\">Facebook<\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/header>\n<div class=\"swe-post-container\">\n<div class=\"swe-author author\"><p><strong>Text:<\/strong> Mareike Scheffer, 28.04.2020<\/p><\/div>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>There are some figures that can barely be measured, let alone understood. This is the case for the 3.5\u00a0million metric tons of food waste that collect every year in private homes in Germany alone \u2013 and could be avoided. According to the German Federal Ministry of Food and Agriculture (BMEL), one in eight items of food purchased later ends up in the trash. UXA, a smartphone application, is set to make some changes in that respect. The app could offer a way for a small step taken by the masses to have a real effect on the issue at large. Let us introduce you to the mind behind the concept for UXA and show you how the app works.<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The idea that Lisa Zvonetskaya from Munich had is actually nothing new. The Foodsharing.de website has been up and running since 2012. Private and commercial users alike can use it to distribute their leftover food to people in the surrounding area. Economics graduate Zvonetskaya nevertheless saw potential for her idea. That was because there had never been a smartphone app like the one she had in mind for sharing and giving away food, explained the 31-year-old, who set up UXA in 2017.<\/p>\n<\/div><\/section>\n<div  class='avia-video av-4ev4oe-ed94f60ceba108ec5d1d816097513c60 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=q4lX1Xejf5I&t=11s'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe title=\"Auf die Reste, fertig, los...Mit der UXA App!\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/q4lX1Xejf5I?start=11&feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Simple app, unusual name<\/h2>\n<p>Only those familiar with Zvonetskaya\u2019s native language of Russian will understand why she opted for the name UXA, because the word means \u201cfish soup\u201d in Russian. \u201cNobody would ever throw away fish soup,\u201d said Zvonetskaya.<\/p>\n<p>The app itself is just as powerful and straightforward as its name. Intuitive, even. Users first have to download it, free of charge. Then all it takes is a photo, a brief description complete with use-by date, the food\u2019s location and one click to post leftover food on UXA. You might want to do this when you still have a lot of food in the refrigerator just before going on vacation, for example. The app displays all products in the chosen radius on a map. It is the simplicity of the whole process that is set to make a success of the idea behind the app.<\/p>\n<p>However, a concept likes UXA needs sufficient \u201cmatching\u201d opportunities. This implies that a certain critical mass of users is necessary for the project to be successful. According to the founder, this figure ought to be around 100,000. Zvonetskaya said that her portal currently has around 40,000 users, predominantly in large cities such as Berlin, Hamburg and Munich. In other words, Zvonetskaya needs 64,000 more to achieve the goal that she has set herself.<\/p>\n<p>However, she requires more money to help the app spread. The founder said that, to begin with, she put an amount in the low five figures of her own money into the app, which was spent mainly on programming. She therefore launched a crowdfunding campaign in early summer to attract investors to her project. However, the combined contributions of 46 supporters totaled only \u20ac2,000 of the \u20ac15,000 target. None of this money was paid out. \u201cYou get the money only if you achieve the total target amount,\u201d said the founder, who nevertheless considers the campaign a success. This is because the campaign for funding also increased the app\u2019s profile, she said. According to Zvonetskaya, average daily user registrations rose during the campaign from 60 to as many as 200.<\/p>\n<\/div><\/section>\n<div class=\"flex_column av_one_full flex_column_div  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock \"><div class=\"swe-special-images swe-special-images-1 subtitle\"><div class=\"image-container image-container-image-1\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2020\/03\/UXA-App-3screen.jpg\" alt=\"\" aria-label=\"With her UXA app, Lisa Zvonetskaya wants to encourage people to share and give away food.\" \/><\/div><span class=\"image-subtitle\"><span class=\"image-subtitle-inner image-description\">With her UXA app, Lisa Zvonetskaya wants to encourage people to share and give away food.<\/span><\/span><div class=\"image-container image-container-image-2\"><div class=\"image-container-inner\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2020\/03\/sonnenallee-UXA.jpg\" alt=\"\" aria-label=\"With her UXA app, Lisa Zvonetskaya wants to encourage people to share and give away food.\" \/><\/div><\/div><\/div><\/div>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>And Zvonetskaya is in no doubt that the more users there are, the less food is wasted. She sees the monetization of her idea for her own benefit as something less important. Zvonetskaya makes a living as an IT project manager and says that her steady job gives her income security that means that she is not dependent on the financial success of her app.<\/p>\n<h2>Award-winning idea<\/h2>\n<p>Even if the app is taking a while to catch on, it is already receiving recognition from politicians. The Bavarian Ministry of Agriculture acknowledged the young founder at a competition for innovative ideas for preventing food waste in 2018. Her project is also referenced on lebensmittelwertschaetzen.de, a website run by the BMEL.<\/p>\n<p>In the future, the founder hopes that UXA will become a real neighborhood network. She is currently working on an updated version of the app as well as acquiring a partner. \u201cI believe that anyone can make a difference like this.\u201d<\/p>\n<\/div><\/section>\n<div class=\"center-content\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/\" class=\"btn inverted\">Close article<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>UXA founder Lisa Zvonetskaya has developed an app for the smartphone to share and give away.<\/p>\n","protected":false},"author":10,"featured_media":1777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","beyondwords_generate_audio":"1","beyondwords_project_id":"16115","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"4869060","beyondwords_hash":"a4e50f71bd1f1432ef88b11c77d89905ce745b84","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"Updated","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[71],"tags":[83],"class_list":["post-1791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-culture-en","tag-green-culture-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - 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