{"id":1849,"date":"2020-04-30T16:00:03","date_gmt":"2020-04-30T14:00:03","guid":{"rendered":"https:\/\/sonnenallee.sma.de\/?p=1849"},"modified":"2022-08-18T17:02:06","modified_gmt":"2022-08-18T15:02:06","slug":"use-sex-sells-to-save-the-climate-how-does-that-work","status":"publish","type":"post","link":"https:\/\/sonnenallee.sma.de\/en\/green-culture-en\/use-sex-sells-to-save-the-climate-how-does-that-work\/","title":{"rendered":"\u202fUse \u2018Sex Sells\u2019 to Save the Climate? How Does That Work?"},"content":{"rendered":"<header class=\"swe-post-header swe-post-header-image-right\"><div class=\"info\"><h1 itemprop=\"headline\">\u202fUse \u2018Sex Sells\u2019 to Save the Climate? How Does That Work?<\/h1><div class=\"subtitle\">Unconventional ways to save the climate<\/div><div class=\"blog-tags\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/tag\/green-culture-en\/\" rel=\"tag\" class=\"tag\">#Green Culture<\/a><\/div><div class=\"boxes\"><div class=\"wpulike sonnenallee-display wp_ulike_general_class\"><div class=\"grid\"><div class=\"count-box\"><span class=\"count-box\">0<\/span><\/div><div class=\"symbol\"><\/div><\/div><\/div><div class=\"time\">8 Min.<\/div><\/div><\/div><div class=\"preview\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2020\/05\/Nachhaltigkeit_SexSells.jpg\"\/><div class=\"boxes callout\"><button class=\"share\">Share<\/button>    <div class=\"wpulike  sonnenallee-interactive\"><div class=\"wp_ulike_general_class wp_ulike_is_not_liked\"><button type=\"button\"\n                    data-ulike-id=\"1849\"\n                    data-ulike-nonce=\"1fd03790a5\"\n                    data-ulike-type=\"post\"\n                    data-ulike-template=\"sonnenallee-interactive\"\n                    data-ulike-display-likers=\"0\"\n                    data-ulike-likers-style=\"popover\"\n                    class=\"wp_ulike_btn wp_ulike_put_text wp_post_btn_1849\"><span>Like<\/span>            <\/button><\/div><\/div>\n\t<\/div><div class=\"av-share-box hidden callout\"><div class=\"share-content\"><span class=\"close\"><img decoding=\"async\" src=\"\/wp-content\/themes\/enfold-child_sonnenallee\/images\/icons\/kreuz-dunkel.svg\"\/><\/span><h1>Share article<\/h1><h2>How do you want to share the article?<\/h2><ul class=\"av-share-box-list noLightbox\"><li class=\"av-share-link av-social-link-mail\"><a aria-label=\"mail\" href=\"mailto:?body=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Fuse-sex-sells-to-save-the-climate-how-does-that-work%2F&amp;subject=%E2%80%AFUse%20%E2%80%98Sex%20Sells%E2%80%99%20to%20Save%20the%20Climate%3F%20How%20Does%20That%20Work%3F\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/mail.png\"\/><span class=\"avia_hidden_link_text\">mail<\/span><\/a><\/li><li class=\"av-share-link av-social-link-facebook\"><a aria-label=\"Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Fuse-sex-sells-to-save-the-climate-how-does-that-work%2F&amp;t=%E2%80%AFUse%20%E2%80%98Sex%20Sells%E2%80%99%20to%20Save%20the%20Climate%3F%20How%20Does%20That%20Work%3F\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/facebook.png\"\/><span class=\"avia_hidden_link_text\">Facebook<\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/header>\n<div class=\"swe-post-container\">\n<div class=\"swe-author author\"><p><strong>Text:<\/strong> Diana Olbrich, 30.04.2020<\/p><\/div>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Australia is burning, Antarctica is breaking apart and tens of thousands of animal species are vanishing every year.\u202fOur environment is in crisis mode. That is what we read almost every day in the media. Even a small donation could help. Yet many people prefer to look the other way. Why? We have found some people who know about the problem and use unconventional methods as a result.<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hm5a1-e33e9b583b0998541c1cbb216dc489b0\">\n#top .av_textblock_section.av-hm5a1-e33e9b583b0998541c1cbb216dc489b0 .avia_textblock{\n-webkit-column-count:2;\n-moz-column-count:2;\ncolumn-count:2;\n}\n<\/style>\n<section  class='av_textblock_section av-hm5a1-e33e9b583b0998541c1cbb216dc489b0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Australia is burning, Antarctica is breaking apart and tens of thousands of animal species are vanishing every year.\u202fOur environment is in crisis mode. That is what we read almost every day in the media. Even a small donation could help. Yet many people prefer to look the other way. Why? We have found some people who know about the problem and use unconventional methods as a result.<\/p>\n<p>It was the end of last year when the bush fires spread in Australia, spurred on by strong winds. Like the fire, an image featuring a map of the continent burning in many places spread on the social networks. Many people thus used their reach to draw attention to the catastrophe. Children with sooty faces, koalas with singed fur \u2013 images like these mostly followed the appeals for donations in the stories, then a direct link to the donation page was often only a swipe away.<\/p>\n<p>This, or something like it, is our experience of fundraising campaigns online.\u00a0Kaylen\u00a0Ward went one step further. The Instagram model from the U.S. published a long list of aid agencies with the aim of\u00a0encouraging her followers\u00a0to donate. In order to ensure greater attention, she provided an erotic incentive. For every US$10 donated to agencies helping in Australia, she sent a naked picture of herself.<\/p>\n<p>According to her own estimates, she received 20,000 messages on Twitter within just over\u00a024 hours. In an interview with German newspaper <em>Bild<\/em>, she said,\u00a0\u201cThis sounds ridiculous, but I had to hire people who helped sort through the direct messages, check the donations and send a hot picture.\u201d She said that the campaign has now raised US$700,000 in donations.<\/p>\n<p>Regardless of exactly how much has now been donated, without using her body \u2013 which, incidentally, also meant that her Instagram account was blocked \u2013\u00a0Ward\u00a0would probably have reached far fewer people and raised less money. But why?<\/p>\n<p>One of the reasons is the distance between an individual and the event.\u00a0This was one of the findings from a study conducted by scientists at the University\u00a0of\u00a0New England. The phenomenon of psychological distance, whereby a problem appears too far away in terms of geography, time or culture, was confirmed in a survey on the topic of climate change. \u201cWhen we presented messages designed to increase psychological distance, our participants became less concerned about climate change and more disengaged,\u201d the researchers reported in an article in British newspaper <em>The Guardian<\/em>.<\/p>\n<p>People are also often overwhelmed by the scale of a crisis. This has been demonstrated by Paul\u00a0Slovic, professor of psychology at the University\u00a0of\u00a0Oregon in the U.S., who has been studying the psychology of donations for years. It is also the reason that many charitable organizations focus on the fates of individuals in their appeals. By conducting an experiment, he found out that if we are shown only figures and statistics, which admittedly reflect the size of the problem but do not reach us on an emotional level and present us with a far larger challenge, we donate significantly less.<\/p>\n<p>In addition, we simply feel better when we see our support, whether it takes the form of donations or volunteer work, making an impact. That is also a key motivator for making further donations according to\u00a0Slovic\u2019s\u00a0study. If, on the other hand, the aid we provide feels like a drop in the ocean, willingness to donate falls dramatically.<\/p>\n<p>Carl Fechner also knows about the importance of psychology for the topic of climate change. The director and environmental activist is known for his attention-grabbing volunteer work. He reached around seven million people worldwide ten years ago with his documentary \u201c<em>The Fourth Revolution \u2013\u00a0Energy<\/em>.\u201d He reported on the global fight for a clean, secure and fair future through centralized renewable energies.<\/p>\n<\/div><\/section>\n<div  class='avia-video av-2bhfvd-05549d65a3e440e87905d120a296884b avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/15S-Pz3s3Rg'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe title=\"AVAILABLE NOW ON DVD: THE 4TH REVOLUTION - ENERGY AUTONOMY (community-trailer)\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/15S-Pz3s3Rg?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hm5a1-e33e9b583b0998541c1cbb216dc489b0\">\n#top .av_textblock_section.av-hm5a1-e33e9b583b0998541c1cbb216dc489b0 .avia_textblock{\n-webkit-column-count:2;\n-moz-column-count:2;\ncolumn-count:2;\n}\n<\/style>\n<section  class='av_textblock_section av-hm5a1-e33e9b583b0998541c1cbb216dc489b0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>After all, Fechner advocates the same personally \u2013 a complete changeover to renewable resources. In 2019, Fechner received the German Solar Prize for his commitment, and is also considered a pioneer and guiding light of today\u2019s climate movement. However, there are also concerns about Fechner\u2019s cinematic implementation. The presentation may be too beautiful, too emotional, thus making it all too easy for critics to accuse Fechner of embellishment. But it is precisely these aesthetics that drive people to the cinema. Fechner makes documentary films popular because he arranges them like feature films. His goal is to entertain the audience and see them leave the cinema somewhat happy. With his film, he wants to win over the minds of his audience through their hearts. Maybe his film can even contribute to clearing what Fechner sees as the biggest barrier\u00a0to the energy transition out of the way: \u201cThe lethargy of people. This looking away, this \u2018people should, but I don\u2019t\u2019 \u2013 the discrepancy between knowledge and action.\u201d<\/p>\n<\/div><\/section>\n<div class=\"center-content\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/\" class=\"btn inverted\">Close article<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our environment is in crisis mode. Climate change is progressing. We have found people who are aware of the problem and take unconventional path.<\/p>\n","protected":false},"author":13,"featured_media":1990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","beyondwords_generate_audio":"1","beyondwords_project_id":"16115","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"4869125","beyondwords_hash":"d5b208c648c038941cbca31ba84c7a5ed27e99ae","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"Updated","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[71],"tags":[83],"class_list":["post-1849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-culture-en","tag-green-culture-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u202fUse \u2018Sex Sells\u2019 to Save the Climate? 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