{"id":3357,"date":"2020-09-20T20:00:07","date_gmt":"2020-09-20T18:00:07","guid":{"rendered":"https:\/\/sonnenallee.sma.de\/?p=3357"},"modified":"2022-08-18T17:01:57","modified_gmt":"2022-08-18T15:01:57","slug":"fair-fashion-rather-than-fast-fashion","status":"publish","type":"post","link":"https:\/\/sonnenallee.sma.de\/en\/green-culture-en\/fair-fashion-rather-than-fast-fashion\/","title":{"rendered":"Fair Fashion Rather Than Fast Fashion"},"content":{"rendered":"<header class=\"swe-post-header swe-post-header-image-right\"><div class=\"info\"><h1 itemprop=\"headline\">Fair Fashion Rather Than Fast Fashion<\/h1><div class=\"subtitle\">Interview with fair fashion influencer Livia van Heerde<\/div><div class=\"blog-tags\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/tag\/green-culture-en\/\" rel=\"tag\" class=\"tag\">#Green Culture<\/a><\/div><div class=\"boxes\"><div class=\"wpulike sonnenallee-display wp_ulike_general_class\"><div class=\"grid\"><div class=\"count-box\"><span class=\"count-box\">0<\/span><\/div><div class=\"symbol\"><\/div><\/div><\/div><div class=\"time\">7 Min.<\/div><\/div><\/div><div class=\"preview\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2020\/09\/Mode_Nachhaltigkeit_FairFashion.png\"\/><div class=\"boxes callout\"><button class=\"share\">Share<\/button>    <div class=\"wpulike  sonnenallee-interactive\"><div class=\"wp_ulike_general_class wp_ulike_is_not_liked\"><button type=\"button\"\n                    data-ulike-id=\"3357\"\n                    data-ulike-nonce=\"ef46691f9e\"\n                    data-ulike-type=\"post\"\n                    data-ulike-template=\"sonnenallee-interactive\"\n                    data-ulike-display-likers=\"0\"\n                    data-ulike-likers-style=\"popover\"\n                    class=\"wp_ulike_btn wp_ulike_put_text wp_post_btn_3357\"><span>Like<\/span>            <\/button><\/div><\/div>\n\t<\/div><div class=\"av-share-box hidden callout\"><div class=\"share-content\"><span class=\"close\"><img decoding=\"async\" src=\"\/wp-content\/themes\/enfold-child_sonnenallee\/images\/icons\/kreuz-dunkel.svg\"\/><\/span><h1>Share article<\/h1><h2>How do you want to share the article?<\/h2><ul class=\"av-share-box-list noLightbox\"><li class=\"av-share-link av-social-link-mail\"><a aria-label=\"mail\" href=\"mailto:?body=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Ffair-fashion-rather-than-fast-fashion%2F&amp;subject=Fair%20Fashion%20Rather%20Than%20Fast%20Fashion\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/mail.png\"\/><span class=\"avia_hidden_link_text\">mail<\/span><\/a><\/li><li class=\"av-share-link av-social-link-facebook\"><a aria-label=\"Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Ffair-fashion-rather-than-fast-fashion%2F&amp;t=Fair%20Fashion%20Rather%20Than%20Fast%20Fashion\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/facebook.png\"\/><span class=\"avia_hidden_link_text\">Facebook<\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/header>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6ytfjgt-a66cab85de44f729bd08fc53dae47d97\">\n#top .hr.hr-invisible.av-l6ytfjgt-a66cab85de44f729bd08fc53dae47d97{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-l6ytfjgt-a66cab85de44f729bd08fc53dae47d97 hr-invisible  avia-builder-el-1  el_after_swe_post_header  el_before_swe_post_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class=\"swe-post-container\">\n<div class=\"swe-author author\"><p><strong>Text:<\/strong> Martin Brunner, 20.09.2020<\/p><\/div>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Fair fashion is the sustainable alternative to fast fashion. But what exactly are the differences? SONNENALLEE asks a sustainable fashion influencer.<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6ytfcgl-1ba7d6d7046cfed699880feae18b5172\">\n#top .hr.hr-invisible.av-l6ytfcgl-1ba7d6d7046cfed699880feae18b5172{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l6ytfcgl-1ba7d6d7046cfed699880feae18b5172 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>For years, production has been running at turbo speed. Fast fashion is the norm \u2013 a new collection every week, produced as quickly and as cheaply as possible. And consumers keep on buying until their closets are overflowing. But this has consequences.<\/p>\n<p>At 4\u20135\u00a0million metric tons per year (8\u201310 percent of total global emissions), the textile sector generates higher CO2 emissions than all air and shipping traffic worldwide, consumes 79\u00a0million liters of water and is responsible for 20 percent of global water pollution and 35 percent of the microplastics in the oceans. How seriously are companies taking this, and what does it mean for our lifestyle? Should we buy fewer clothes, but ones that are more expensive and of higher quality? Livia van Heerde has some advice. She is 23 years old and an influencer for sustainable fashion. She also blogs about climate change, sustainability and veganism. She lives in Vienna and London, where she studied environmental sciences and climate change.<\/p>\n<\/div><\/section>\n<div class=\"flex_column av_one_full flex_column_div  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock \"><div class=\"swe-special-images swe-special-images-1 subtitle\"><div class=\"image-container image-container-image-1\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2020\/09\/Fair_Fashion_Influencerin_LivirvanHeerde.png\" alt=\"Fair_Fashion_Influencerin_LivirvanHeerde\" aria-label=\"Livia van Heerde wei\u00df Rat. Sie ist 23 Jahre alt, Influencerin f\u00fcr Nachhaltige Mode und Bloggerin zum Thema Klimawandel, Nachhaltigkeit und Veganismus.\" \/><\/div><span class=\"image-subtitle\"><span class=\"image-subtitle-inner image-description\">Livia van Heerde wei\u00df Rat. Sie ist 23 Jahre alt, Influencerin f\u00fcr Nachhaltige Mode und Bloggerin zum Thema Klimawandel, Nachhaltigkeit und Veganismus.<\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hm5a1-e33e9b583b0998541c1cbb216dc489b0\">\n#top .av_textblock_section.av-hm5a1-e33e9b583b0998541c1cbb216dc489b0 .avia_textblock{\n-webkit-column-count:2;\n-moz-column-count:2;\ncolumn-count:2;\n}\n<\/style>\n<section  class='av_textblock_section av-hm5a1-e33e9b583b0998541c1cbb216dc489b0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p><strong>Everyone knows how bad fast fashion is, so why are people still buying it at all?<\/strong><br \/>\nLivia van Heerde: Consumer behavior has changed considerably. Previous generations often wore clothes for decades. Then clothing became cheaper, so more could be tried out, by both designers and consumers. And now people are just used to it. They want it to stay that way, so that they can keep on trying things out and reinventing themselves stylistically more often. It\u2019s difficult to change that.<\/p>\n<p><strong>The clothes are not designed to last as long either, right?<br \/>\n<\/strong>LvH: You\u2019re right, at least when it comes to mass-produced goods. The quality is often bad, because only the cheap production and purchase price is taken into account. For example, a cheap dress today consists of only one piece of fabric. It used to be two or more. But that means more process steps and therefore a higher final price. The seams often don\u2019t last for very long either, because everything has to be made super fast. Very little is repaired, because repairs often cost more than a new garment.<\/p>\n<p><strong>What about goods from smaller suppliers, who don\u2019t mass-produce like the well-known fashion giants?<br \/>\n<\/strong>LvH: Small designers often try to be as sustainable as possible, because it\u2019s trendy right now. The quality is also usually better, but then it isn\u2019t cheap. Sustainability is already a luxury \u2013 you have to be able to afford it. Children\u2019s clothing is a particularly tricky topic. Children grow, so they can\u2019t keep on wearing things for twenty years. And for families earning an average income with multiple children, money is already tight. Second-hand fashion is a good and cheaper alternative here. Clothing exchange parties or platforms such as Vinted are great.<\/p>\n<p><strong>If you stroll through the pedestrian zones, you will always come across the usual fashion giants. Where can you find sustainable fashion?<\/strong><br \/>\nLvH: Yes, visibility is unfortunately a problem with smaller sustainable providers. They can often only be found online to save on storage costs and rent. Therefore, they are unfortunately not so present in everyday life.<\/p>\n<p><strong>The big fashion companies now all have eco collections. Is this genuine or just a sham?<\/strong><br \/>\nLvH: There\u2019s no point in generally demonizing the big fashion companies, because they will always be around. It\u2019s important, however, to remain critical and to say that it\u2019s good that they are taking first steps, but it\u2019s not enough. You often see more tricks from big companies. They advertise that they use organic cotton, but it\u2019s not 100% organic cotton, only a percentage. Or they advertise that they use recycled polyester, and if you take a closer look, you realize that it&#8217;s just the label that is made of recycled material. And even if I recycle a plastic, it still remains a plastic, and that doesn&#8217;t change the fact that microfibers end up in waste water during washing \u2013 and, ultimately, in the sea. But the textile industry is also very complex. There are a lot of processes involved in every piece of clothing, so it\u2019s not so easy to change.<\/p>\n<p><strong>What processes, for example?<\/strong><br \/>\nLvH: It starts with the production of raw materials, such as cotton. The fiber is used to produce a fabric, and then it\u2019s a matter of dyes, pre-treatment, post-treatment, disposal of dyes and other chemicals, etc.<\/p>\n<p><strong>But where there\u2019s a will, there\u2019s a way, as the saying goes&#8230;<\/strong><br \/>\nLvH: It\u2019s not as simple as that. Things have already changed a little, as consumers are increasingly demanding sustainable products. Of course, politicians must also play their part and create an appropriate legal framework. But quite apart from that, it\u2019s almost impossible to produce enough organic cotton \u2013 for example \u2013 for these enormous quantities of textiles. Smaller manufacturers can be much more sustainable simply because they produce much less. The big fashion companies produce far too much. This leads to the fact that some unsold new goods are burned by the metric ton.<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B9Ki4GWHXKt\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B9Ki4GWHXKt\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">#ad | Today I visited the National Trust Promise Tree at Westfield Stratford to make a #PromiseForNature and help mark the the National Trust\u2019s 125th anniversary. I signed my promise on a seeded paper leaf and hung it on the oak Promise Tree. I promised to help to combat climate change \u2013 I will swap driving for cycling or public transport on my way to work to help combat climate change &#038; I promised to help keep the seas\/rivers clean for wildlife and people \u2013 I will keep our waters clean by taking part in a river or beach clean, using a guppy in my clothes wash, and cleaning with natural products. It is Leap Day today so whether it is 20 seconds or 20 minutes, we can all try to make a promise and spend more time in nature today! #climateaction #climatechange #nationaltrust #london<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Ein Beitrag geteilt von <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/liviavanheerde\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> Livia van Heerde<\/a> (@liviavanheerde) am <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-02-29T20:48:27+00:00\">Feb 29, 2020 um 12:48 PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>So less is better than mass-produced organic products?<\/strong><br \/>\nLvH: Exactly. It\u2019s all about reducing consumption. If your closet is bursting at the seams despite sustainable production, then you haven\u2019t achieved anything. Conscious consumption is the goal. I don\u2019t want to be extreme and I don\u2019t want to preach that people should refuse to consume, because that would also be unrealistic. But I want to create awareness about one\u2019s own consumption, because that helps a lot. Everyone should inform themselves, talk to people and simply change a few things in their consumption behavior. It won\u2019t hurt, and you will make an important contribution to environmental and climate protection.<\/p>\n<p><strong>Do you have any tips and suggestions?<\/strong><br \/>\nLvH: As I said, just consume more consciously. You can ask yourself before every purchase, \u201cDo I really need this right now?\u201d You should ideally buy products made of natural fibers rather than synthetic ones, and buy second-hand clothes when you can, or swap them. Otherwise, wear your clothes as long as possible and repair them if necessary. All this helps reduce the excess quantities and thus also the mountains of waste, the consumption of resources and the emission of pollutants.<\/p>\n<p>Follow Livia: <a href=\"https:\/\/liviavanheerde.com\/\">liviavanheerde.com<\/a> (Blog)\/ @liviavanheerde (Instagram)<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25mj9l-367b3aaf9da059e97c550eb5a2cfe4f7\">\n.flex_column.av-25mj9l-367b3aaf9da059e97c550eb5a2cfe4f7{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-25mj9l-367b3aaf9da059e97c550eb5a2cfe4f7 av_one_full  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last  first flex_column_div av-zero-column-padding column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaiamabp-fec95299c8c64a23bb0841f7bf2ab433\">\n.av_promobox.av-kaiamabp-fec95299c8c64a23bb0841f7bf2ab433{\nbackground:#ffffff;\nborder-color:#0a0a0a;\n}\n<\/style>\n<div  class='av_promobox av-kaiamabp-fec95299c8c64a23bb0841f7bf2ab433 avia-button-no  avia-builder-el-12  avia-builder-el-no-sibling '><div class='avia-promocontent'><\/p>\n<h3><strong>What seals and what brands can be trusted?<\/strong><\/h3>\n<p>For consumers who value sustainable fashion, it is not at all easy to keep track. As with organic food, there is a whole range of seals for sustainable textiles that manufacturers use to advertise their products. But which of these can be trusted? And which fashion brands are actually sustainable?<\/p>\n<p><strong>Here are a few helpful links:<\/strong><\/p>\n<p><a href=\"https:\/\/www.siegelklarheit.de\/#textilien\">www.siegelklarheit.de\/#textilien<\/a><\/p>\n<p><a href=\"https:\/\/utopia.de\/bestenlisten\/mode-shops-nachhaltige-mode\/\">utopia.de\/bestenlisten\/mode-shops-nachhaltige-mode\/<\/a><\/p>\n<p><a href=\"https:\/\/goodonyou.eco\/\">goodonyou.eco<\/a><\/p>\n<p><a href=\"https:\/\/nachhaltige-mode.de\">nachhaltige-mode.de<\/a><\/p>\n<\/div><\/div><\/div><div class=\"center-content\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/\" class=\"btn inverted\">Close article<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The fashion industry is one of the biggest polluters of all. What does fair fashion influencer Livia van Heerde have to say about it? SONNENALLEE finds out. <\/p>\n","protected":false},"author":17,"featured_media":3353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","beyondwords_generate_audio":"1","beyondwords_project_id":"16115","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"4887201","beyondwords_hash":"a20048cc56c0bf2013daea6afd62bac9d515a646","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"Updated","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[71],"tags":[83],"class_list":["post-3357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-culture-en","tag-green-culture-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - 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