{"id":3459,"date":"2020-10-09T15:45:36","date_gmt":"2020-10-09T13:45:36","guid":{"rendered":"https:\/\/sonnenallee.sma.de\/nachhaltige-luxus-mode-soll-keine-suende-sein\/"},"modified":"2022-08-18T11:40:54","modified_gmt":"2022-08-18T09:40:54","slug":"sustainable-fashion-luxury-should-not-be-a-sin","status":"publish","type":"post","link":"https:\/\/sonnenallee.sma.de\/en\/green-culture-en\/sustainable-fashion-luxury-should-not-be-a-sin\/","title":{"rendered":"Luxury Should Not Be A Sin"},"content":{"rendered":"<header class=\"swe-post-header swe-post-header-image-right\"><div class=\"info\"><h1 itemprop=\"headline\">Luxury Should Not Be A Sin<\/h1><div class=\"subtitle\">Designer brands want to produce sustainably<\/div><div class=\"blog-tags\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/tag\/climate-change\/\" rel=\"tag\" class=\"tag\">#Climate and change<\/a><a href=\"https:\/\/sonnenallee.sma.de\/en\/tag\/green-culture-en\/\" rel=\"tag\" class=\"tag\">#Green Culture<\/a><\/div><div class=\"boxes\"><div class=\"wpulike sonnenallee-display wp_ulike_general_class\"><div class=\"grid\"><div class=\"count-box\"><span class=\"count-box\">0<\/span><\/div><div class=\"symbol\"><\/div><\/div><\/div><div class=\"time\">5 Min.<\/div><\/div><\/div><div class=\"preview\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2020\/10\/Sustainable_luxury_fashion_brand.png\"\/><div class=\"boxes callout\"><button class=\"share\">Share<\/button>    <div class=\"wpulike  sonnenallee-interactive\"><div class=\"wp_ulike_general_class wp_ulike_is_not_liked\"><button type=\"button\"\n                    data-ulike-id=\"3459\"\n                    data-ulike-nonce=\"8ea5dc8ed8\"\n                    data-ulike-type=\"post\"\n                    data-ulike-template=\"sonnenallee-interactive\"\n                    data-ulike-display-likers=\"0\"\n                    data-ulike-likers-style=\"popover\"\n                    class=\"wp_ulike_btn wp_ulike_put_text wp_post_btn_3459\"><span>Like<\/span>            <\/button><\/div><\/div>\n\t<\/div><div class=\"av-share-box hidden callout\"><div class=\"share-content\"><span class=\"close\"><img decoding=\"async\" src=\"\/wp-content\/themes\/enfold-child_sonnenallee\/images\/icons\/kreuz-dunkel.svg\"\/><\/span><h1>Share article<\/h1><h2>How do you want to share the article?<\/h2><ul class=\"av-share-box-list noLightbox\"><li class=\"av-share-link av-social-link-mail\"><a aria-label=\"mail\" href=\"mailto:?body=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Fsustainable-fashion-luxury-should-not-be-a-sin%2F&amp;subject=Luxury%20Should%20Not%20Be%20A%20Sin\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/mail.png\"\/><span class=\"avia_hidden_link_text\">mail<\/span><\/a><\/li><li class=\"av-share-link av-social-link-facebook\"><a aria-label=\"Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Fsustainable-fashion-luxury-should-not-be-a-sin%2F&amp;t=Luxury%20Should%20Not%20Be%20A%20Sin\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/facebook.png\"\/><span class=\"avia_hidden_link_text\">Facebook<\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/header>\n<div class=\"swe-post-container\">\n<div class=\"swe-author author\"><p><strong>Text:<\/strong> Martin Brunner, 09.10.2020<\/p><\/div>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>The international fashion industry is often heavily criticized for its production conditions. But a change is coming. A handful of brands intend to grow in an eco-positive manner and are declaring progressive measures for themselves. It seems that the major designer brands are now ready to take responsibility.<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-hm5a1-f670a226864a4a2b95d06886f65808d2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>At this year\u2019s spring-summer shows in Paris and Milan, the luxury icons presented their collections as a balance between ethics and aesthetics. With fashion as the most important indicator and driver of economic trends, other luxury brands are also likely to discover the topic of sustainability for themselves in the near future.<\/p>\n<p>And the timing couldn\u2019t be better, because global climate movements have made people more aware of the issue of sustainability, and the standstill caused by the pandemic has given brands and consumers the opportunity to rethink the status quo. Sustainability is also a strongly represented topic on social media, and the trend is rising.<\/p>\n<p>This is not surprising, because for Millennials and Generation Z, sustainability is not only a central topic, but a fundamental value of daily life. They prefer high quality and durable fashion over fast fashion and cheap consumption. These age groups account for 30% of all luxury buyers, and are well on the way to achieving a share of 45% by 2025. This is certainly another incentive for luxury brands to steer their production toward sustainability and a conscious lifestyle.<\/p>\n<h2><strong>The Fashion Pact \u2013 a milestone<\/strong><\/h2>\n<p>Last summer, a total of 32 global corporations spanning 150 brands signed the Fashion Pact. By summer 2020, the number of signatories had grown to 67. These corporations are committed to reducing their CO\u2082 emissions to zero by 2050, using sustainable raw materials and using 100% renewable energies in production. Combating climate change, preserving biodiversity and protecting the oceans are at the heart of the pact, which many well-known luxury names, such as Chanel, Ralph Lauren and Prada, as well as representatives of fast fashion, such as H&amp;M, have joined. It was an important step for the fashion industry to do its part to save the planet.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hm5a1-7688fb96fdb4d10106f5edb25f3f16c7\">\n#top .av_textblock_section.av-hm5a1-7688fb96fdb4d10106f5edb25f3f16c7 .avia_textblock{\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-hm5a1-7688fb96fdb4d10106f5edb25f3f16c7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BwwIZYxnxJc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BwwIZYxnxJc\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">This is an infograph giving you an idea of how big Africa is and the sizes of the countries within this beautiful continent!! It\u2019s overwhelming really and also scary knowing that majority of the clothing manufacturing across Africa still doesn\u2019t follow ethical standards and it\u2019s people do not have support against exploitation. We believe that the western brands moving into Africa for clothing production should be responsible for their actions and should bring their best practice to these countries. We will support the brands that do, and call out the ones that don\u2019t!!!!! #callforaction #africa #doinggood #help #people DM or comment if you are a brand or retailer in Africa or wanting to move to Africa as you would like our support on your journey #together #callforaction #africa #AFFP<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Ein Beitrag geteilt von <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/fairfashionpact\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> Fair Fashion Pact<\/a> (@fairfashionpact) am <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-04-27T08:20:05+00:00\">Apr 27, 2019 um 1:20 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-hm5a1-f670a226864a4a2b95d06886f65808d2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong> <br class=\"avia-permanent-lb\" \/>What luxury brands are presenting in specific terms<\/strong><\/h2>\n<p><strong>Louis Vuitton<\/strong>: For any design studio, the way it deals with its fabric waste is crucial for a circular system. This year, Louis Vuitton presented its \u201cBe Mindful\u201d collection, which is made from upcycled materials. For the Spring-Summer Show 2020 at the Paris Fashion Week, the wood used for the set was sourced from sustainably managed forests in France and later donated for reuse.<\/p>\n<p><strong>Gucci<\/strong>: In September 2019, the brand declared itself completely carbon neutral and launched a digital portal, Gucci Equilibrium. The portal is designed to provide full traceability of everything the brand does to promote circular business and positive change. \u201cA new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impact, including being transparent and responsible for our greenhouse gas emissions across our supply chains,\u201d said Marco Bizzarri, President and CEO of Gucci, in a statement.<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B2y7r27AQL0\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B2y7r27AQL0\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Sieh dir diesen Beitrag auf Instagram an<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B2y7r27AQL0\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" rel=\"noopener\">A quiet moment before guests arrive for the #DiorSS20 show. Take a closer look at Dior&#8217;s pluralistic garden, landscaped in collaboration with @AtelierColoco. Stay tuned for more!\u2060 #PlantingForTheFuture\u2060 \u00a9 @AdrienDirand\u2060<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">Ein Beitrag geteilt von <a href=\"https:\/\/www.instagram.com\/dior\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener\"> Dior Official<\/a> (@dior) am <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-09-24T13:35:06+00:00\">Sep 24, 2019 um 6:35 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dior<\/strong>: The Spring-Summer 2020 exhibition was inspired by photographs of Christian Dior\u2019s sister Catherine that show her surrounded by lush flora. The set for the exhibition was a replica of the garden, with 164 trees planted in a secret forest landscape and later transplanted to other forest areas in various parts of France. Designer Maria Chiuri also sent a message about preserving the harmonious coexistence between fashion and nature when she called for action against the ecological crisis with the label #PlantingForTheFuture on the trees, along with their origin and destiny.<\/p>\n<p><strong>Prada<\/strong>: The fashion house has reintroduced its iconic nylon backpack with the Prada re-nylon collection, giving it a sustainable makeover. The backpacks, formerly made of parachute fabric, are now made of ECONYL\u00ae, a regenerated nylon produced by recycling fishing nets, marine plastic and textile waste. Prada plans to replace all its nylon with this recycled fabric by 2021.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25mj9l-367b3aaf9da059e97c550eb5a2cfe4f7\">\n.flex_column.av-25mj9l-367b3aaf9da059e97c550eb5a2cfe4f7{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-25mj9l-367b3aaf9da059e97c550eb5a2cfe4f7 av_one_full  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last  first flex_column_div av-zero-column-padding column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaiamabp-b090fbd3127ccf58ceda083d83f2a85b\">\n.av_promobox.av-kaiamabp-b090fbd3127ccf58ceda083d83f2a85b{\nbackground:#ffffff;\nborder-color:#0a0a0a;\n}\n<\/style>\n<div  class='av_promobox av-kaiamabp-b090fbd3127ccf58ceda083d83f2a85b avia-button-yes  avia-builder-el-10  avia-builder-el-no-sibling '><div class='avia-promocontent'><\/p>\n<h5>Mehr zum Thema<\/h5>\n<hr \/>\n<h3>FAIR FASHION RATHER THAN FAST FASHION<\/h3>\n<p>Interview with fair fashion influencer Livia van Heerde<\/p>\n<\/div><div  class='avia-button-wrap av-kaiamabp-03d688d2213fe1cdacbdadc5dca91af4-wrap avia-button-right ' ><a href='https:\/\/sonnenallee.sma.de\/en\/society\/fair-fashion-rather-than-fast-fashion\/'  class='avia-button av-kaiamabp-03d688d2213fe1cdacbdadc5dca91af4 avia-icon_select-no avia-size-medium avia-position-right avia-color-theme-color-subtle'  target=\"_blank\"  rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >mehr<\/span><\/a><\/div><\/div><\/div><div class=\"center-content\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/\" class=\"btn inverted\">Close article<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At this year\u2019s spring-summer shows in Paris and Milan, the luxury icons presented their collections as a balance of ethics and aesthetics.<\/p>\n","protected":false},"author":17,"featured_media":3449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","beyondwords_generate_audio":"1","beyondwords_project_id":"16115","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"4887563","beyondwords_hash":"4d88d6b73f1027d77deeb268b2b45acf466a9ac6","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"Updated","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[71],"tags":[85,83],"class_list":["post-3459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-culture-en","tag-climate-change","tag-green-culture-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - 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