{"id":5428,"date":"2021-05-18T09:30:10","date_gmt":"2021-05-18T07:30:10","guid":{"rendered":"https:\/\/sonnenallee.sma.de\/?p=5428"},"modified":"2022-09-05T10:08:09","modified_gmt":"2022-09-05T08:08:09","slug":"vivid-colors-for-greater-clarity","status":"publish","type":"post","link":"https:\/\/sonnenallee.sma.de\/en\/green-culture-en\/vivid-colors-for-greater-clarity\/","title":{"rendered":"Vivid colors for greater clarity"},"content":{"rendered":"<header class=\"swe-post-header swe-post-header-image-right\"><div class=\"info\"><h1 itemprop=\"headline\">Vivid colors for greater clarity<\/h1><div class=\"subtitle\">The climate label is designed to make purchasing decisions easier for consumers<\/div><div class=\"blog-tags\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/tag\/green-culture-en\/\" rel=\"tag\" class=\"tag\">#Green Culture<\/a><\/div><div class=\"boxes\"><div class=\"wpulike sonnenallee-display wp_ulike_general_class\"><div class=\"grid\"><div class=\"count-box\"><span class=\"count-box\">1<\/span><\/div><div class=\"symbol\"><\/div><\/div><\/div><div class=\"time\">5 Min.<\/div><\/div><\/div><div class=\"preview\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2021\/05\/Klimalabel_1205x636.jpg\"\/><div class=\"boxes callout\"><button class=\"share\">Share<\/button>    <div class=\"wpulike  sonnenallee-interactive\"><div class=\"wp_ulike_general_class wp_ulike_is_not_liked\"><button type=\"button\"\n                    data-ulike-id=\"5428\"\n                    data-ulike-nonce=\"d400b39c67\"\n                    data-ulike-type=\"post\"\n                    data-ulike-template=\"sonnenallee-interactive\"\n                    data-ulike-display-likers=\"0\"\n                    data-ulike-likers-style=\"popover\"\n                    class=\"wp_ulike_btn wp_ulike_put_text wp_post_btn_5428\"><span>Like<\/span>            <\/button><\/div><\/div>\n\t<\/div><div class=\"av-share-box hidden callout\"><div class=\"share-content\"><span class=\"close\"><img decoding=\"async\" src=\"\/wp-content\/themes\/enfold-child_sonnenallee\/images\/icons\/kreuz-dunkel.svg\"\/><\/span><h1>Share article<\/h1><h2>How do you want to share the article?<\/h2><ul class=\"av-share-box-list noLightbox\"><li class=\"av-share-link av-social-link-mail\"><a aria-label=\"mail\" href=\"mailto:?body=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Fvivid-colors-for-greater-clarity%2F&amp;subject=Vivid%20colors%20for%20greater%20clarity\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/mail.png\"\/><span class=\"avia_hidden_link_text\">mail<\/span><\/a><\/li><li class=\"av-share-link av-social-link-facebook\"><a aria-label=\"Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fsonnenallee.sma.de%2Fen%2Fgreen-culture-en%2Fvivid-colors-for-greater-clarity%2F&amp;t=Vivid%20colors%20for%20greater%20clarity\" title target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/themes\/enfold-child_sonnenallee\/images\/facebook.png\"\/><span class=\"avia_hidden_link_text\">Facebook<\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/header>\n<div class=\"swe-post-container\">\n<div class=\"swe-author author\"><p><strong>Text:<\/strong> Mareike Scheffer, 18.05.2021<\/p><\/div>\n<section  class='av_textblock_section av-hm5a1-04a1b10d35550a643b98b6cb1ed0bc82'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>If you want to become more conscientious in your food choices, you can buy your fruit and vegetables according to the season or buy food produced in your local region. So no strawberries in January? Unfortunately, it\u2019s not always that simple. It can often be difficult for consumers to know which food products are especially climate-damaging, but a new climate label could provide some clarity here. Sonnenallee took a closer look.<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-hm5a1-4-50d773936cf112ce203272349c63287a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Let\u2019s start with a sobering statistic: In this country, food accounts for one fifth of an individual\u2019s carbon footprint. This is according to data gathered by the Scientific Advisory Council on Agricultural Policy, Nutrition and Consumer Health Protection. So by shopping more conscientiously, we can all make an important contribution to reducing our carbon footprint.<\/p>\n<p>Consumers are now well aware of the high emissions involved in the production of meat, but only very few people are aware that the carbon footprint of cheese is not much better than that of meat, says Professor Achim Spiller from the University of G\u00f6ttingen, Germany, who has developed and proposed a new climate label. The situation is even more difficult when it comes to deciding which tomatoes to buy: Do you opt for German tomatoes, which have to be grown over winter in energy-intensive greenhouses? Or do you buy tomatoes from Spain, which mature without additional energy input but have to be transported all the way to Germany? How are you supposed to know which tomato has the better carbon footprint?<\/p>\n<h2><strong>A colorful scale similar to Nutri-Score<\/strong><\/h2>\n<p>A standardized climate label could make life easier for consumers. Spiller\u2019s strategy involves calculating average values for product groups and assigning different colors, a system that consumers are already familiar with from Nutri-Score. Green indicates a low carbon footprint, red a very high one. In addition to this color-coding, Spiller\u2019s proposed label would also state the CO<sub>2 <\/sub>equivalents.<\/p>\n<\/div><\/section>\n<div class=\"flex_column av_one_full flex_column_div  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock \"><div class=\"swe-special-images swe-special-images-1 subtitle\"><div class=\"image-container image-container-image-1\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2021\/05\/Klimalabel_900x666_2.jpg\" alt=\"\" aria-label=\"Proposes a standardised climate label on food: Professor Achim Spiller from the University of Goettingen\" \/><\/div><span class=\"image-subtitle\"><span class=\"image-subtitle-inner image-description\">Proposes a standardised climate label on food: Professor Achim Spiller from the University of Goettingen<\/span><\/span><div class=\"image-container image-container-image-2\"><div class=\"image-container-inner\"><img decoding=\"async\" src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2021\/05\/Klimalabel_900x666.jpg\" alt=\"\" aria-label=\"Proposes a standardised climate label on food: Professor Achim Spiller from the University of Goettingen\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hm5a1-3-eba6507d373610e70084c7c4d95d7659\">\n#top .av_textblock_section.av-hm5a1-3-eba6507d373610e70084c7c4d95d7659 .avia_textblock{\n-webkit-column-count:2;\n-moz-column-count:2;\ncolumn-count:2;\n}\n\n@media only screen and (max-width: 989px){ \n#top .av_textblock_section.av-hm5a1-3-eba6507d373610e70084c7c4d95d7659 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-hm5a1-3-eba6507d373610e70084c7c4d95d7659 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-hm5a1-3-eba6507d373610e70084c7c4d95d7659'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>To begin with, each liter of milk is assigned the same value on the color scale. This allows them to be distinguished from substitute products, says the Professor of Agricultural Economics and Digital Farm Management. Next, the food producers themselves have the opportunity to decide if they can produce their product using more climate-friendly methods or whether they are already doing so (e.g., by using green energy). \u201cThey could calculate the climate value of their products individually and use the fact that they are better than the average to promote their products,\u201d says Spiller, who also sees the climate label as a valuable marketing tool.<\/p>\n<p>The ingenious thing about the climate label is that it would not only provide greater transparency for consumers, but also create more awareness in the food industry concerning climate protection. \u201cCompanies and consumers have to be clear that now is the time to think about what we can do to protect the climate,\u201d says Spiller. \u201cSimply wanting to put the brakes on the juggernaut cannot be the right strategy.\u201d<\/p>\n<h2><strong>New proposal creates new impetus<\/strong><\/h2>\n<p>Achim Spiller is well aware of the challenges in trying to introduce a label like this. \u201cThe challenges in promoting the carbon label lie in the endless disputes over its shape and design, in the problems associated with standardizing the calculation methods, in finding the right reference basis for the calculations and, above all, in the relationship between obligation and voluntariness,\u201d he says, \u201cwhich is why we want to create a decisive impetus with our proposal.\u201d<\/p>\n<p>Nevertheless, he still recommends a binding, state-certified climate label. He recommends that small businesses be initially exempt from the process. \u201cGermany could assume a pioneering role in the EU and promote this comparatively efficient consumer information tool in a sector that is otherwise largely exempt from climate protection measures,\u201d says Spiller. In its proposed form, the climate label is also a relatively cost-effective instrument of climate policy that, in addition to directly influencing consumer habits, could help promote a more objective, fact-based discussion.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko5f9zss-adeda69fa6dbd17c58f0fcc26da33a45\">\n.avia-image-container.av-ko5f9zss-adeda69fa6dbd17c58f0fcc26da33a45 .avia-image-container-inner{\ntransform:scale3d( 1, 1, 1 ) skew( 0, 0 ) translate3d( 0, 0, 0 );\n}\n.avia-image-container.av-ko5f9zss-adeda69fa6dbd17c58f0fcc26da33a45 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ko5f9zss-adeda69fa6dbd17c58f0fcc26da33a45 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.avia-image-container.av-ko5f9zss-adeda69fa6dbd17c58f0fcc26da33a45 .avia-image-container-inner{\ntransform:scale3d( 1, 1, 1 ) skew( 0, 0 ) translate3d( 0, 0, 0 );\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.avia-image-container.av-ko5f9zss-adeda69fa6dbd17c58f0fcc26da33a45 .avia-image-container-inner{\ntransform:scale3d( 1, 1, 1 ) skew( 0, 0 ) translate3d( 0, 0, 0 );\n}\n}\n\n@media only screen and (max-width: 479px){ \n.avia-image-container.av-ko5f9zss-adeda69fa6dbd17c58f0fcc26da33a45 .avia-image-container-inner{\ntransform:scale3d( 1, 1, 1 ) skew( 0, 0 ) translate3d( 0, 0, 0 );\n}\n}\n<\/style>\n<div  class='avia-image-container av-ko5f9zss-adeda69fa6dbd17c58f0fcc26da33a45 av-styling- avia-align-center  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  av-custom-transform'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2021\/05\/Klimalabel_900x666.png\" data-srcset=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2021\/05\/Klimalabel_900x666.png 900w, https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2021\/05\/Klimalabel_900x666-300x222.png 300w, https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2021\/05\/Klimalabel_900x666-768x568.png 768w, https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2021\/05\/Klimalabel_900x666-705x522.png 705w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" class='avia_image' ><img decoding=\"async\" class='wp-image-5421 avia-img-lazy-loading-not-5421 avia_image ' src=\"https:\/\/sonnenallee.sma.de\/wp-content\/uploads\/2021\/05\/Klimalabel_900x666-900x423.png\" alt='Klimalabel' title='Klimalabel_900x666'  height=\"423\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hm5a1-2-5a6718f20a7a5d92e81cb22b2093ba4e\">\n#top .av_textblock_section.av-hm5a1-2-5a6718f20a7a5d92e81cb22b2093ba4e .avia_textblock{\n-webkit-column-count:2;\n-moz-column-count:2;\ncolumn-count:2;\n}\n\n@media only screen and (max-width: 989px){ \n#top .av_textblock_section.av-hm5a1-2-5a6718f20a7a5d92e81cb22b2093ba4e .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-hm5a1-2-5a6718f20a7a5d92e81cb22b2093ba4e .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-hm5a1-2-5a6718f20a7a5d92e81cb22b2093ba4e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><h2><strong>A startup makes labeling easier<\/strong><\/h2>\n<p>Past experience, however, has shown just how vulnerable the process of developing food labels is to the influence of lobby groups. But nowadays, companies can commission other companies to calculate the carbon footprint of their products \u2013 like the Swiss startup Eaternity. Based on the available food data, the company creates a detailed scientific sustainability metric for a product.<\/p>\n<p>The founders have made it their mission to ensure that every restaurant and every food market can in the future offer a sustainable selection of products. To achieve this, Eaternity is building the next generation of technological solutions and services for the food service sector. \u201cThis technological solution could offer a relatively simple way of calculating the average values for the climate label we are proposing,\u201d says Spiller of the University of G\u00f6ttingen, citing this as proof that the label is practicable and sensible.<\/p>\n<p>As long as the right people want it. Politicians have so far expressed their reservations about yet another food labeling system. For the Federal Ministry of Food and Agriculture, the proposed climate label does not go far enough \u2013 they say it addresses only some of the environmental problems. Spiller disputes this: \u201cA climate label looks at the entire value chain. It is indeed true that greenhouse gas emissions constitute just one aspect of environmental pollution, but, in terms of environmental policy, probably the most important one.\u201d<\/p>\n<p>A new climate label may not solve all the problems, but it could be an important first step on the road toward greater consumer transparency and more conscientious consumption.<\/p>\n<\/div><\/section>\n<div class=\"center-content\"><a href=\"https:\/\/sonnenallee.sma.de\/en\/\" class=\"btn inverted\">Close article<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It is difficult to keep track of which foods are harmful to the climate in the supermarket. A new climate label could help.<\/p>\n","protected":false},"author":10,"featured_media":5425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","beyondwords_generate_audio":"1","beyondwords_project_id":"16115","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"4862803","beyondwords_hash":"3146214df6583247c6adf4990f456d84b65cb7cf","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"Updated","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[71],"tags":[83],"class_list":["post-5428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-culture-en","tag-green-culture-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vivid colors for greater clarity - Sonnenallee<\/title>\n<meta name=\"description\" content=\"It is difficult to keep track of which foods are harmful to the climate in the supermarket. 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